I was Looking over Google Webmaster console and saw this recent addition to the interface. It's intriguing because It shows a variable position. Everyone, well most everyone has been assuming static positions in the SERPs and this clearly demonstrates that it's being moved depending on some unknown factors. Without a time factor is hard to determine what it all means but this does throw a new spin on Search Engine Optimization.
This is an intriguing tool if it stays 'on'.
I'm a reader of Gizmodo and ran across an article and pictures about a remote restaurant and it's perilous position at the top of a mountain. Intrigued by the logistics given the images (the whole point of the story) I ran a search and located the actual "story" out of Wikipedia. Although not really the same story but a tall tale playing on parts of the real location, Mount Hua, in China. Talk about search engine marketing.
The words "Somehow I doubt the veracity of this" was repeated over and over again from post to post, search engine result page to page as if the original poster rational was good enough for them to re-publish. So what lesson do we learn from this ripple effect of half truth journalism with no vetting of the story? plenty.
It's a monastery and temple complex. It sounds wonderful and treacherous, but not a 'restraurant'.
Most peaks are very steep and very difficult to climb. The south peak is the highest and at the top of it is a large pond in which there is very clear water never dry all year long .Mount Hua web site has some great pictures of the temples. And a photo journey up one of the paths.
Photo, 'Thousand feet cliff of the Hua Shan (Shaanxi, People's Republic of China) by
There have been some nasty hacks on sites that turn them into link zombies and if you use (highly recommended if you are hosting your own WordPress blog or some open source ecom solution) Fetch as Googlebot tool in Google's webmaster tools you can see them although a visit to the site will look normal. This has been a bunch of 'bad bots' that I think really started in Oct-Nov. exploiting the default settings of a Apache server (PHP is defaulted in evaluation mode (eval64) so certain commands can be used to break into a site). Keep your word press apps patched and if you use something like OS Commerce you best visit the OSC forums to lock down your installs. This actually affects new versions more then the old un-patched versions which are more subject to individual hacks but that is less serious than a malicious bot. A plus side for Hub spotters is the platform is on MS servers. The requirements of running a MS server involve actual training vs. the sort of casual attitude of a LAMP server hosting company. You really need to know what you are doing to keep it secure. Hosting companies like to say the server has never been hacked but that does not include the client's accounts which get hacked all the time. I certainly do not see the difference if the site is a spam bot but the hosting companies just shrug their shoulders. If you go with a LAMP server then make sure you add a PHP.INI file that deactivates all the development functions of PHP (.ASP is the MS equivalent but they don't run a production server with development features turned on. I think it's an open source thing with clueless hosting companies). This year should be interesting with more evil bots. It's great the hackers have come up with productivity tools now. The intent seems to be focused at SEO link building and identity theft. At any rate the sites you mentioned are compromised. They just don't know how to see it.
It was not too long ago when a web site was a novelty to most businesses. Now more and more businesses are asking if a web site is right for them. There can be confusion on exactly what a web site is supposed to do . It's extremely important to plan out exactly what you want to achieve. There are two ways your site can be found. Directly, that is you gave someone your web site address or through on of the Search sites like Google.